Director of Marcowagon, Mr. Zenil Shah comments “We at Marcowagon are very enthusiastic about the launch of XINT on Ajio. We have huge plans to scale up the brand in the next 5 years. As of now, we are targeting 100+cr GMV for the brand in the next year.”
The brand also has plans to expand into categories like Accessories, Footwear, Handbags, watches, and sunglasses soon. We can soon see these categories going live on Ajio. With the current collection seen on the platform, it is evident that the brand’s trends lean towards catering to the millennials more rather than Gen Z.
“XINT will be exclusively marketed by Marcowagon on the platform. We plan to collab with celebrities to become the face of the brand. Our team alongside the internal marketing team of Ajio is working on ideas for ways to increase the visibility of the brand.” Comments again Mr. Zenil Shah.
Currently, XINT has made its social presence known by launching XINT INDIA on Instagram. It is expected to gain followers gradually in the current period. All the campaigns of the brand are shot in Spain, Australia, and other countries, a plus to attract the Indian consumer’s eye.
The new season’s collection, i.e., the SS23 collection, will soon go live in March. With the premium trends and price points, it is expected to attract the consumer’s eyes.