The Launch Of LC Waikiki kids On Firstcry

LC Waikiki, the epitome of the fashion business in Turkey has already made its debut through Marcowagon. The current collection is already present on Ajio, Myntra, and Nykaafashion with more than 3000 + unique options across. The global fashion brand is among the most popular trendsetters in Europe and Central Asia with its perky style and global appeal. Marcowagon Retail Pvt. Ltd. being a leading licensee for global fashion and lifestyle brands has successfully launched & built Global brands through Indian e-commerce & retailing. The company has launched brands like NA-KD, Trendyol, Mavi (Turkey), OVS (Italy), XINT(Europe), and Tom Tailor (Germany), who are enjoying success with leading platforms like Ajio Reliance, Myntra, Nykaa Fashion, Amazon, Flipkart,, and Tata Cliq, among many others.

Now further expanding the brand’s business Marcowagon has officially launched the brand’s kids wear collection on Firstcry.

“With Firstcry, being the leader in baby and kids’ fashion, we strongly feel that LC Waikiki will be a highly loved and appreciated brand by the loyal consumer base. We are certain to pave the way for the brand to be on a trajectory of 100cr GMV+ in the next 3 years. LC WAIKIKI is one of the strongest kids’ wear brands in the world, we believe the Indian audience will definitely resonate with the brand.” said Mr. Zenil Shah, director of Marcowagon.

LC Waikiki has the largest market share in online and offline models in the fashion market. Originally a French company, the brand was later acquired by a Turkish company and brought to its current level. With 15 sub-brands that cater to different consumer bases, the collection range from infant collections with “LCW baby”, kids collection with “LCW kids”, lingerie collection with “LCW dream”, trendy casual everyday collection with “LCW casual”, collection for mature women with “LCW Grace”, stylish classics with “LCW vision” among the many other. With a mission that states “Everyone deserves to dress well,” LC Waikiki is one of the most successful brands in the European subcontinent.

With more than 50 international brands, 5 million customers who shop online, and ten years of experience, Marcowagon has developed into one of the most powerful lifestyle companies that is revolutionising the cross-border e-commerce fashion business in India and around the world. The business has also increased its global footprint by opening five or more foreign sourcing and liaisoning offices in Turkey, China, the United Kingdom, Italy, and the Middle East, in addition to having seven or more warehouses in Delhi, Mumbai, Bangalore, Haryana, and Ahmedabad.