As a brand, LTB was launched exclusively on Ajio by Marcowagon. The brand positioning of the brand is on par with Levis’s in terms of its price points.
“Ltb is one of the most iconic European brands, known for its fits, quality, and washes. We are proud to give our Indian customers a chance to shop from this iconic brand.” Quoted Zenil Shah, founder, and Director of Marcowagon.
Marcowagon is currently targeting to help the brand reach 100cr in 2024 in India. They also plan to launch the brand in multiple formats stores in the coming years.
Currently, plans are being made to market the brand through Instagram collaborations and find celebrity twins to create existing campaigns for the brand.
One can find the brand on Ajio Gold and Ajio Global store.