LC Waikiki, the Turkish apparel, and lifestyle fashion house that has strongholds in the European, Central Asian, and African markets have finally set foot in the Indian fashion terrain!

The global fashion brand is among the most popular trendsetters in Europe and Central Asia with its perky style and global appeal. The fashion house that exploded in popularity with its off-the-chart fashion apparel and accessories is also the go-to store for high-fashion home decor and furnishing in Europe.

The European brand is making its debut through Marcowagon. The brand launch is on popular Indian eCommerce platforms like Ajio, Myntra, Firstcry, and Nykaa fashion.

Turkish Trends with a Global Appeal: LC Waikiki

LC Waikiki is one of the leading fashion brands in Turkey with a strong presence in the European market. As part of its strategy for international expansion, LC Waikiki has stepped up its global market expansion with the hopes of becoming one of the top online fashion brands in India as well.

LC Waikiki’s primary offerings span effortlessly chic styles for men, women, and kids. Showcasing an extensive range of designs with global appeal that vary from casual clothes to formal work wear, the global brand caters to all age groups from infants and kids to teens and adults.

With its wide range of products and convenient online shopping experience, LC Waikiki is poised to be a major player in the Indian eCommerce market.

A peek into the global fashion that LC Waikiki brings to the Indian Market:

  • Men – There are several products that have been designed keeping in mind the modern Indian man with a hint of European style. The range includes Formal Shirts, Casual Shirts, T-shirts, Trousers, Jeans, Chinos, Shorts, Blazers, Trousers, etc.
  • Women – The collection for women’s fashion will keep you engaged as it is vast, and it is specifically selected for the Indian population. The colors are very trendy bringing in the flamboyant touch of Turkish trends in dresses, tops, tunics, jackets & coats, sweaters, etc.
  • Girls – The little girls’ clothing line has the same design philosophy as that of the women’s line, only smaller in size. The range consists of dresses, jumpsuits, jackets, pullovers, and sweaters, etc.
  • Boys – The boys’ clothing line is designed keeping in mind the comfort of the little ones. The range includes T-shirts, Shirts, Trousers, Jeans, Chinos, etc.

3 Reasons Why You Should Be Excited About LC Waikiki’s Brand Launch in India

1. Global trends at your fingertips: You don’t have to wait for worldwide fashions to find their way to India when you shop at LC Waikiki since you can take advantage of new arrivals as soon as they become available. The brand makes the claim that it will make global trends more accessible to consumers in India.

2. An extensive range of styles to pick from: LC Waikiki is your one-stop shop for all of your clothing needs, whether you’re searching for casual wear, workwear, or even formal attire. The brand carries a diverse assortment of styles that are appropriate for any event.

3. Superior quality of products: Even if the garments of LC Waikiki are reasonably priced, this does not indicate that they are of low quality. The company has made it its mission to provide customers with durable clothing of the highest possible quality.


For quite a few seasons now, international high-fashion giants like Zara, Mango, H&M, and Forever 21 have had a monopoly on the Indian fashion industry. But now is the time of more global appeal with newer players from the European market. They are creating waves in the market with their avant-garde sense of style and fresh design perspectives.

And, why not! A country with a sizable youth population is now also home to an increasingly affluent class of luxury shoppers. The modern Indian consumer who buys these luxury fashion labels is also well-versed in the global brand environment. A trendy brand such as LC Waikiki is sure to be a hit with Indian shoppers.