The popular brand from Europe, OXXO, featured Kalki Koechlin for the Winter edit on Ajio. She was seen wearing a yellow knit dress with a chic over jacket and her second look included a more business casual look with a white shirt overlayered with a maroon cardigan.
OXXO has been in a position as one of the most successful brands in Europe, a strong motive for Marcowagon to launch the brand in India. Its direct competitor in its home continent is the very famous Stradivarius, the brand known for its wide range of trendy clothes, shoes, and accessories for its fashion-forward trends.
Oxxo’s ethereal fit, quality, and impeccable style has quickly filled up the gap area of India’s women’s wear segment.
Currently, OXXO’s category includes elegant Dresses, Chic Blazers and Jackets, Shirts, Trousers and Pants, Skirts, Sweaters, and Cardigans in interesting fabrics and prints to name a few, as well as everyday T-shirts and Jeans in staple cuts and finishes. The whole collection can be shopped from Ajio.com.
The near future plans for this brand include being launched on the multi-brand store across the country, SIS corners, as well as the launch of accessories, bags, and footwear being added to the present catalog of about 5000+ options in apparel only.
The launch of this brand has been seen as receiving phenomenal customer reviews and is expected to rise further in terms of visibility after this successful collab with the famous actress on the Ajio Platform.