Turkish fashion house Grimelange has made its gala entry into the Indian market with its exclusive launch on eCommerce giant Ajio. Grimelange, with its funky prints and perky global hues, offers a wide variety of clothing that suits different seasons and occasions.

Meeting with the enthusiastic response from Ajio-shoppers, Grimelange aims to become one of India’s top online fashion brands.

It is no secret that this Turkish clothing brand has made its mark on the global market by tapping into online shoppers who like casual clothing and uncomplicated oversized silhouettes. With a distinct Gen Z collection designed to fit a wide variety of needs and provide an extensive product line, Grimelange is here to stay and sweep up a storm on Ajio’s sites.

The Turkish delight: Grimelange’s Indian flavors

Grimelange’s clothing line offers a highly trendy collection designed with a unique Gen Z appeal. Grimelange’s tracksuits, tees, hoodies, sweatshirts, and more come in a wide range of shades and sizes in very comfortable and ritzy fabrics. Good quality clothing is made available to customers at highly affordable prices.

Grimelange offers designs that suit a casual setting with a variety of clothing that fits seasonal requirements. The line specialises in oversized silhouettes with boxy fits in fresh colours that fit your unique style and personality. Those needs that need to be fulfilled in specific climates need not be unfashionable anymore. Warm hooded jackets for winter? Breathable sweatshirts for autumn? Grimelange gives you affordable options for all your needs.

It is not surprising to see how well Grimelange is doing on the e-fashion giant’s platform with its assortment and diversity in a product line that suits the new casual look that appeals to GenZ sensibilities. The boxy designs in the oversized collection have shown much excitement and foot traffic from Ajio’s customers.

Within a short period since its launch, Grimelange’s exclusive line has attracted a large number of customers on a platform that houses over 2,500 brands like Ajio. In addition to quality and style, Grimelange focuses on customer satisfaction. Fashion labels known for chic cuts and trendy styles cater to modern Indian consumers who buy high-end labels and know how to navigate global brands to fashion their unique style and look.

The Brand Launch on Ajio

Grimelange takes over the platform with its trendy and oversized silhouettes popular among the Gen Z crowd. For men and women, the brand has modern and up-to-date casual wear. This collection has evolved globally with influences from all over the world, including India.

With the arrival of winter, multitudes of brands have launched clothing lines for women and men designed to fit the needs of meeting the weather. The Grimelange collection features a comfortable-cut product line in a variety of colours. If you prefer comfortable, casual wear, the suits in this collection are great for shopping, walking, sports, and coffee breaks with your friends.

Designed according to the trends of autumn 2022, with a wide size range, the products appeal to all customers. The clothing line excels in feeling soft on your skin because of the fabric’s quality structure. With a variety of designs and funky prints, these collections offer high quality and a comfortable fit.


Brands like Grimelange, with their original and distinctive styles, are here to compete with fast fashion giants.

With a product line that caters to both men and women, Grimelange makes online shopping an easy and rewarding experience. Unique fabric and design are used in the Turkish brand’s clothing line that is suited to the specific needs of its customers. You will find reasonable prices and high-quality clothes in colors and designs that appeal to a Gen Z sense of style. With Grimelange, your individuality and style are going to shine.