Grimelange, the Turkish fashion label on Ajio has partnered with celebrity influencer Harshvardhan Kapoor to feature the Autumn winter collection. The campaign was successfully launched on Ajio’s official site on 12th Nov 2022.

Grimelange has a distinct Gen Z collection designed to fit a wide variety of needs and provide an extensive product line on Ajio’s sites. The brand’s collection caters to both men and women, with its trendy and oversized aesthetics, including tracksuits, hoodies, sweatshirts, joggers, and more in a wide range of shades and sizes.

Grimelange was launched by Marcowagon exclusively on the Ajio platform. The company holds expertise in franchising, licensing, sourcing, imports, marketing, and distribution and has successfully launched and built & is currently associated with 50+ Global brands such Mavi Jeans, Trendyol (Turkey), NA-KD ( Sweden ), OVS ( Italy ), LC WAIKIKI, TOM TAILOR ( Germany ), BCBG, Hi-design, Zivame, W, USPA, etc. and distributing them within India and Middle East through E-commerce & Large Format Retailers.

The Founder & Director of Marcowagon, Mr. Zenil Shah is optimistic about the collab and quotes, “We are very enthusiastic to be working with Harshvardhan Kapoor. His dapper style is a perfect fit for the brand’s aesthetic. One of the most well-received brands on Ajio, Grimelange has stood out for its youth appeal.”